Head of Personal Giving

Head of Personal Giving – 37.5 hours per week 

Starting salary £50,868 per annum, with room to develop and progress through the pay grade banding to £52,140 on a competency based framework.  

As part of Keech Hospice's bold new fundraising strategy, we are seeking a dynamic leader to transform the way personal giving contributes to long-term income growth. This pivotal new role offers the opportunity to lead and expand a multi-channel, insight and data-led approach to personal giving - including legacies, in-memory giving, lottery, regular giving, payroll giving, and appeals. Your mission will be to build deep, long-lasting relationships with individual supporters, driving growth in income and supporter lifetime value. 

Reporting to the Associate Director of Supporter Engagement, you will lead a passionate and skilled team of six, including three direct reports (Managers of High Net-Worth Individuals, Individual Giving, and Legacy and In Memory). Together, your team will deliver and grow a budget of £2.4 million+, with a goal of increasing personal giving income by 40% over the next three years. 

As Head of Personal Giving, you will work closely with the Head of Public Giving to ensure an integrated supporter experience across all channels, creating seamless journeys through innovative use of insight, digital channels and automation to deepen donor engagement, improve retention and enhance supporter experience across all giving levels. 

This is an outstanding opportunity for a values-driven, results-oriented leader with a flair for storytelling, strategy and data-informed decision-making. 

What you will do 

• Deliver an integrated strategy for personal giving that drives acquisition, retention and long-term income growth 
• Lead and empower the personal giving team to deliver annual income targets and KPIs aligned to Keech’s strategic goals 
• Design and implement automated and personalised supporter journeys that enhance donor experience across channels and gift levels 
• Personally cultivate and steward a portfolio of high-net-worth and legacy donors, developing deep, meaningful relationships 
• Use data insights and financial analysis to guide decision-making and evaluate fundraising performance 
• Champion innovation in supporter-centric digital engagement, and explore new income streams and supporter engagement tactics 
• Work cross-functionally to align fundraising strategy with public giving, brand, marketing and supporter communications 
• Ensure best practice, compliance and continuous improvement across all personal giving activity 

What you will need   

• Significant experience in individual and personal giving, including legacy, mid/high-value gifts, regular giving, and digital engagement 
• A track record of growing income and improving donor retention through insight-led strategies and data segmentation 
• Demonstrated experience managing high-performing fundraising teams and complex budgets (ideally £1M+) 
• Proven success building relationships with high-net-worth individuals and philanthropic supporters 
• Strong understanding of CRM systems, digital marketing, and automation tools to support integrated fundraising 
• Excellent written and verbal communication skills, with the ability to inspire, influence and motivate donors and stakeholders 
• Commitment to Keech Hospice’s values and the ability to lead with compassion and professionalism 

This is an exciting time to join Keech Hospice as we build a resilient, high-performing fundraising team to secure the future of our compassionate services across Bedfordshire, Hertfordshire, and Milton Keynes. 

At Keech Hospice, every role is crucial to the comfort and care of our patients. If you’re passionate about making a positive difference and want to join a supportive team, we’d love to hear from you. 

Keech Hospice is an equal opportunity employer, and we value diversity in our workplace. We appreciate the unique perspectives and experiences everyone brings, and we are committed to fostering an inclusive environment. Should you require assistance completing the application form please e-mail recruitment@keech.org.uk. 

All prospective employees will be required to undergo a basic DBS (Disclosure & Barring Service) check. 

We are committed to ensuring the safety and well-being of the individuals we serve and will take appropriate measures to safeguard them. 

First Interviews: 9th or 11th June 2025 

Second Interviews: Wednesday 18th June 2025